Steve's Pits manufactures barbeque smokers for many customer segments at many price points, including a small patio smoker, several mid-range smokers including pellet smokers, offset smokers, and even a pull-behind large trailer smoker for caterers and competition barbequers. Steve's Pits focuses on analyzing and lowering costs throughout their value chain. They entered the market after seeing how popular barbequeing has become because of several popular television shows. They usually offer a lower-priced product to their customers with basic, but reliable features. They recently acquired their own barbeque pellet manufacturing company (tiny pellets of wood that get used in some smokers), and hope to utilize common marketing/sales channels across those business units to reduce costs. What kind of business-level strategy does Steve's Pits utilize