Flippatech is a home furnishings manufacturer. It wants to form a merger with SleepzCorp, another home furnishings manufacturer. This would be a merger.

Horizontal merger

Explanation:

A horizontal merger is a merger or centralization of business that takes place between companies operating in the same industry. Rivalry generally higher between companies that operate in the same area, implying that synergies and potential market share are far stronger for companies that merge

Therefore for the given case since one same industry wants to merge with the same kind of industry that shows the horizontal merger

i would say iii (3) because in order to compare a price you have to use as a reference other near stores because it's its

hope i explained myself

answer; institution based;