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Business, 14.07.2020 20:01 lilxlawney

Companies may choose foreign direct investment over exporting or licensing a product. Exporting involves producing goods at home and then shipping them to another country for sale. Licensing grants a foreign entity (known as the licensee) the right to produce and sell a firm's products in return for a royalty fee on each unit sold. Foreign direct investment can be costly and risky. A company must assess the advantages and limitations of these three choices to determine what is the best decision for the business.

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