With the decision to enter the Turkish market finalized and relevant research gathered, you turn your attention to determining the best mode of market entry. Firms can choose from export, joint venture, and direct investment strategies. Although exporting minimizes financial commitment, it limits the firm's control and profit potential. Direct investment has the greatest profit potential and greatest control for the firm, but includes significant commitment and financial risk. Review the market entry strategies Caffè Gustoso is considering and choose the one that is most appropriate for the Australian market. a. Joint venture: Partner with an Australian investor to create a local business that shares possession and control. b. Direct investment: Develop a Caffè Gustoso in Australia that is owned and operated by the current Caffè Gustoso owners. c. Export: Produce Caffè Gustoso's product in the U. S. and work through an independent international intermediary to bring the product to Australia.