Consumers are receptive to brands' Corona Virus advertising strategies, but actions speak louder than words. In what ways can businesses do their part to give back during this time? Consider the morality of advertising during an international pandemic—in what ways do ethical responsibilities and priorities change during a crisis? How can a company aim to fulfill both its financial goals and its social responsibilities? Discuss the rise of mission- and cause-based marketing. What components make an effective advertisement? What are some examples of compelling Corona Virus advertisements? Have you seen any "tone-deaf" advertisements recently, where the company didn't edit content to be relevant in our current pandemic? What went wrong in the messaging? Did the company own up to its mistake? What changes would have made a more effective commercial or piece of advertising?