15. [LO 7.6] RCL Corporation is negotiating with Royal Corporation to acquire a patent that has nine years remaining on its legal life. RCL can either purchase the patent for $50,000 or purchase all of the assets for Royal Corporation for $500,000, including the patent. Discuss how amortization of the patent will be handled under each alternative.

Anita has been named ceo of a popular sports apparel company. as ceo, she is tasked with setting the firm's corporate strategy. which of the following decisions is anita most likely to makea) whether to pursue a differentiation or cost leadership strategy b) which customer segments to target c) how to achieve the highest levels of customer satisfaction d) what range of products the firm should offer