Recommend that the company do nothing at this point. The term "soon" is subject to interpretation, and the expense of withdrawing an expensive ad campaign and changing packaging is not warranted. Recommend that the company suspend the ad campaign and revise the packaging on new product in the factory, but do not withdraw the product from distributors to change the existing packaging. Recommend that the company suspend the ad campaign, issue a press release acknowledging its error, and withdraw existing product from distributors to change the packaging to eliminate the reference that it decomposes into natural elements soon after disposal. Recommend that the company order tests from an independent testing lab or obtain other evidence to determine the validity of Luke's claims before making a decision about the ad campaign and packaging.