Pedro is using a blog to promote his Afro-Cuban band. His articles on topics ranging from his influences to the instruments used in Latin music attract more than 100 readers each. In reality, however, the blog site is a means of driving people to the calendar of the band's gigs and to their online store where people can purchase their CDs. For Pedro, the two most important measurements he tracks are ___ and ___.

Kirnon clinic uses client-visits as its measure of activity. during july, the clinic budgeted for 3,250 client-visits, but its actual level of activity was 3,160 client-visits. the clinic has provided the following data concerning the formulas to be used in its budgeting: fixed element per month variable element per client-visitrevenue - $ 39.10personnel expenses $ 35,100 $ 10.30medical supplies 1,100 7.10occupancy expenses 8,100 1.10administrative expenses 5,100 0.20total expenses $ 49,400 $ 18.70the activity variance for net operating income in july would be closest to: