1.Why do you think we tend to ignore the messages or advertising that is out there? 2.Why does Godin argue that companies should market to early adopters?

3.Godin argues that the riskiest thing a company can do is be safe. What does he mean by this?

4.If you were marketing a product, what is one tip you could take from this video to help you

5.market the product? Discuss how you would use the tip to help your company.

6.What happened with Greenpeace's whale naming campaign?

7.What lesson can we learn about marketing from this example?

8.Think about a business idea that you have. How could you use social media for this business?

Explanation:

1. We are bombarded with lots of advertisement that is beyond our comprehension as consumers because we already have working solutions at our disposal.

2. He believes this group of people are more curious about getting acquainted with new ideas and products.

6. They were successful. This was a campaign against whaling expedition, however an online voting campaign began on social media to name the whale in hopes of creating publicity so that the Japanese government would ban whale expeditions. It proofed successful after the campaign went viral and a ban was effected.

7. It shows the power of social media in motivating people towards a good cause.

8. Pictures play a role in catering services businesses. Thus, social media sites which allows photo sharing can be a great help in marketing confectioneries.

answer; (consensus);

decentralization can the employees to get more involved in the business decision making