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Business, 18.06.2020 18:57 anthonyjackson12aj

A company is set to launch a new product line. At first, only the brand's logo is displayed in various media, without any explanation of what the brand is or what the brand does. Greater familiarity with the logo, in and of itself, tends to make consumers like the brand more. This strategy is known as:

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A company is set to launch a new product line. At first, only the brand's logo is displayed in vario...
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