Considerable research has documented that in many product categories, consumers are unable to distinguish among brands when given blind tests (i. e., taste or use of the products without labels). Such products include soft drinks, coffee, and cosmetics. Nonetheless, even when prices are similar, consumers have strong preferences for specific brands of these product categories. This strong brand preference is the result of

If you want to compare two different investments, what should you calculate

Your project team’s recommendations to increase productivity have been approved and your team is now working on an implementation plan. in order to accomplish the plan, several subject matter experts from various parts of the organization have been brought in to assist. you have noticed friction and conflict among team members. some of the disagreement and opposition on your team supports the achievement of team goals and objectives. this type of conflict can be described as:

Imagine you own an established startup with growing profits. you are looking for funding to greatly expand company operations. what method of financing would be best for you?