Larson, Inc. is an integrated marketing solutions company. Whenever a client comes to it wondering why a product was not welcomed by its target audience or why customers have stopped buying another product, Impiric always suggests the marketing research process begins with:.

Defining the problem

Explanation:

In this scenario clients come to Larson Inc wondering why a product was not welcomed by its target audience or why customers have stopped buying another product.

According to Impiric a marketing solutions company the first step in marketing research process is defining the problem.

Why are products not being welcomed by their target audience?

This will give insight and help in formulating a solution to tackle the challenge

answer; rapid growth in buyer demand and high buyer switching cost;

answer(8,000.)