Business strategy focuses on:. a. ensuring that the company maintains the existing market share that it has historically enjoyed.
b. improving the competitive position of a corporation's products or services within the industry or market segment served.
c. providing adequate shareholders' return on investment. preventing the competition from gaining a competitive edge by undermining their marketing plan.
d. recovering the competitive lead by using all available resources that the company can provide.

b. improving the competitive position of a corporation's products or services within the industry or market segment served.

Explanation:

Business strategy is defined as various decisions and actions a business takes in order to reach its goals and stay competitive in the industry.

This guides the business on resource allocation.

Adjustments to business strategy is continous to tackle challenges a business faces in maintaining bits competitive advantage in the market.

So business strategy focuses on improving the competitive position of a corporation's products or services within the industry or market segment served.

b is the correct answer