Imagine that you are a small business consultant, and an entrepreneur who wants to own a yoga studio comes to you for a consultation about how to price the classes. The studio will be located in a middle-class/upper-middle-class area near a retirement community and an elementary school, so retirees and mothers are part of the target audience. The entrepreneur has done her research and decided that since most yoga classes in the area are held in gyms, this studio will be specifically designed for yoga. Thus, he is counting on this distinct feature to make his business stand out. The monthly studio expenses will run $1,000, and each class will require paying a yoga instructor $30. Classes should be an hour and a half, and research shows that classes between noon and 4:00 p. m. are poorly attended. The studio has enough space to run two classes at a time. There is space for 12 people per room, but attendance is likely to be six to eight other than on Saturday mornings when they will be full. Mondays and Tuesdays tend to be a bit slower than average. The business owner needs to pay himself $2,000 a month to keep the business open. I'm not asking for anyone to do all the work or anything, I just need examples because I'm fairly lost in what to do/say .