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Business, 10.06.2020 00:57 xojade

You are the Marketing Director of a new NAB (non-Alcoholic Beer) brand that is shortly to be introduced in the UK. Drawing on the key market drivers in the NAB market alluded to in the Case Study, and core marketing concepts covered during the module, construct a marketing plan to effectively launch the brand in the UK market. Your answer should provide critical evaluation, insight and explanation, as opposed to, just description to justify your proposed marketing strategy.

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You are the Marketing Director of a new NAB (non-Alcoholic Beer) brand that is shortly to be introdu...
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