Cost per click is a measure in which

a. a fixed amount of money is paid to a site for posting an ad for a finite amount of time.

b. a fixed amount of money is paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website.

c. a fixed amount of money is paid to the site for every sale that originated from an ad posted on that site.

d. a fixed amount of money is paid for every 1,000 times an ad load, up to $100 a month.

e. a fixed discount is given to a visitor for clicking on an ad.

A fixed amount of money is paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website.

Explanation:

Cost per click is the amount of money that is paid to an advertiser each time somebody clicks on their ad. It is as a result of the various charges that are incurred when a particular user clicks on an advertisement found on search engine pages and is then directed to website of the advertiser.

Creating an effective marketing strategy is very important inorder to be one step ahead of the various competitors. Google ad is responsible for taking decisions on how helpful an ad is to individuals searching for a particular keyword. This helps to determine the amount that will be charged on each cost per click.

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