You work for Plimpton Financial Services, a company that offers an extremely generous tuition plan for employees. The company pays 100 percent of college tuition for the children of all employees who have worked at the company for more than five years. This benefit can be worth hundreds of thousands of dollars for employees with multiple children. The CEO of Plimpton explains why the company has been so generous: "If we can take away the worry of paying for college, employees will concentrate more and be more productive. We value our employees, and this is a great way to keep them." Because of difficulties in the financial market, Plimpton has decided to phase out this benefit over a period of five years. This news will disappoint and anger many people who have been staying at the company in order to receive the benefit. Your job is to plan the announcement. Use the ACE process to analyze the audience and compose a message. Because you do not have an actual audience available, imagine yourself as an employee of Plimpton, who has three children to put through college.