The case discusses the takeover of UK-based Cadbury Plc (Cadbury) by US food maker Kraft Foods Inc. (Kraft). In February 2010. Cadbury accepted Kraft's £ 11.9 billion (US$19.7 billion) takeover offer after a battle that lasted more than 100 days. Earlier in 2009, the British chocolate maker rejected a £9.8-billion (US$ 16.4 billion) hostile takeover bid from Kraft saying that the bid did not reflect the true value of the Cadbury brand. With the protest and under some peculiar circumstances led to Cadbury accepting Kraft's offer. According to industry experts, globally, the combined group would be number one in the chocolate and confectionery segments and number two in the high growth gum segment. The deal caused substantial benefits to both Kraft and Cadbury. The deal is expected to provide revenue synergies to Kraft over time from investments in distribution, marketing, and product development. Answer the following question.
Q1. Explain the issues and challenges in Mergers and Acquisitions. particularly those involving a hostile takeover.

Which p shifts to consumer in the four cs of the alternate marketing mix? a) promotion b) product c) place d) price

Consider how health insurance affects the quantity of health care services performed. suppose that the typical medical procedure has a cost of $160, yet a person with health insurance pays only $40 out of pocket. her insurance company pays the remaining $120. (the insurance company recoups the $120 through premiums, but the premium a person pays does not depend on how many procedures that person chooses to undergo.) consider the following demand curve in the market for medical care. use the black point (plus symbol) to indicate the quantity of procedures demanded if each procedure has a price of $160. then use the grey point (star symbol) to indicate the quantity of procedures demanded if each procedure has a price of $40. q d at p=$160 q d at p=$40 0 10 20 30 40 50 60 70 80 90 100 200 180 160 140 120 100 80 60 40 20 0 price of medical procedures quantity of medical procedures demand if the cost of each procedure to society is truly $160, the quantity that maximizes total surplus is procedures. economists often blame the health insurance system for excessive use of medical care. given your analysis, the use of care might be viewed as excessive because consumers get procedures whose value is than the cost of producing them.

On january 2, well co. purchased 10% of rea, inc.’s outstanding common shares for $400,000, which equaled the carrying amount and the fair value of the interest purchased in rea’s net assets. well did not elect the fair value option. because well is the largest single shareholder in rea, and well’s officers are a majority on rea’s board of directors, well exercises significant influence over rea. rea reported net income of $500,000 for the year and paid dividends of $150,000. in its december 31 balance sheet, what amount should well report as investment in rea?