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Business, 25.05.2020 03:58 tynasiaparks13

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Which benefit of market research does this example convey?

Jennifer works as a marketing manager for her company. Over the last year, she and her staff conducted many telephone and focus group surveys, as well as interviews, to collect market research data from the company’s existing customers. In the process, the research team interacted with many customers and established a good rapport with them. This helped the business reap the benefits of .

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