Read the overview below and complete the activities that follow.

Two travel-oriented companies—one a producer of goods, the other a service provider—have different marketing mixes. In this activity, you categorize a set of statements about each company's marketing activities according to the four Ps (product, price, place, and promotion).

CONCEPT REVIEW:
Marketing traditionally has been divided into a set of four interrelated decisions known as the marketing mix, or four Ps: product, price, place, and promotion.

Fill in the chart using the following options.

e-commerce

competitor oriented

lovebird special

sporting goods stores

travel backpacks

travel packages

image ad

sales-oriented

Goods Company Services Company
Product
Price
Place
Promotion