Viewability is the probability that an ad is going to be seen by a user. If its calculated that an impression will be viewable 20% of the time, will the bidder likely be willing to pay 20% of the base bid? For example, $5 base bid x 20% viewability = $1.00 (the actual value of the impression):

In response to the gates malaria forum in october 2007, countries are debating the pros and cons of eradication. dr. arata kochi of the world health organization believes that with enough money malaria cases could be cut by 90 percent, but he believes that it would be very expensive to eliminate the remaining 10 percent of cases. he concluded that countries should not strive to eradicate malaria. source: the new york times, march 4, 2008 draw a marginal cost curve that is consistent with dr. kochis opinion as reported above. draw a marginal benefit curve that is consistent with dry. kochis opinion as reported above. draw a point to show the quantity of malaria eradicated that achieves allocative efficiency.

Amanda rice has just arranged to purchase a $640,000 vacation home in the bahamas with a 20 percent down payment. the mortgage has a 7 percent apr compounded monthly and calls for equal monthly payments over the next 30 years. her first payment will be due one month from now. however, the mortgage has an eight-year balloon payment, meaning that the balance of the loan must be paid off at the end of year 8. there were no other transaction costs or finance charges. how much will amanda’s balloon payment be in eight years

In order to be thoughtful about the implementation of security policies and controls, leaders must balance the need to reduce with the impact to the business operations. doing so could mean phasing security controls in over time or be as simple as aligning security implementation with the business’s training events.