Advertising versus Personal Selling Read the following examples of different products to promote. Determine whether advertising or personal selling is a more appropriate form of promotion. Explain your answer. 1. Your company has just developed a new type of bubblegum 2. An aircraft manufacturer is ready to market its new specialized plane for business executives. 3. A firm is trying to sell a piece of expensive equipment to a factory. 4. Pepsi wants to remind customers about the good taste of its Pepsi cola. 5. A retail employee sees a potential customer in the store staring uncertainty at a Dell laptop. 6. The Travel Channel wants to inform viewers about a sweepstakes they are holding that will send the winners to the Bahamas.

Walter wants to deposit $1,500 into a certificate of deposit at the end of each ofthe next 6 years. the deposits will earn 5 percent compound annual interest. ifwalter follows through with his plan, approximately how much will be in his accountimmediately after the sixth deposit is made?

Part i a company's cereal is not selling well. create a 10-15-question survey that measures customers' preferences for the company's cereal product. then, answer the following questions: how many scale items will you put in the survey? justify your answer. will you use multiple-choice questions? why or why not? how many scale points will you use in the survey? justify your answer. what data type will be used in the survey? justify your answer. part ii as a second part of this assignment, create a set of survey questions, assuming that you sell cars. you are attempting to measure how customers perceive the quality of the cars that you sell. create three survey questions with simple category scales. justify why you selected those questions and scales. create three survey questions with multiple-choice, single-response scales. justify why you selected those questions and scales. create three survey questions with multiple-choice, multiple-response scales. justify why you selected those questions and scales. create three survey questions with likert scale summated ratings. justify why you selected those questions and scales.

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