In this class you have been introduced to the goals of efficiency (achieving the most net benefit) and equity (achieving more equal outcomes). The tradeoff between these goals can be seen in markets such as health care, labor, and housing. Explain how a policy maker's yalues regarding the importance of efficiency versus equity would cause them to intervene in a market, or leave it alone.

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.