Jacob chose to spend the afternoon swimming rather than going to the movies. any value given up from not going to the movies is the . trade-off opportunity cost marginal cost

If a society decides to produce consumer goods from its available resources, it is answering the basic economic question

Although mcdonald's (opening case) is competing in an unattractive industry, it has improved its performance by focusing on product innovations and by enhancing existing facilities. this improved performance is best explained by:

If the auditor discovers that the audit committee routinely ignores such communications especially when they are critical of management's use of gaap in the financial statements, what step(s) might the auditor take at this point.