Nature Farm Granola is in a highly-competitive market and has decided to focus on sugar-free granola bars. These granola bars will cost more for the consumer, but the company knows there is high demand for this type of product and feels consumers will pay the price. In addition, none of their competitors have produced this product. This is an example of a strategy

Differentiation

Explanation:

Differentiation strategy can be defined as a business strategy in which a firm moves to produce a product that is unique and better than what competitors are offering consumers.

Most times, differentiation strategy is used by a business to make sure it stands out from other businesses and competitors.

In the case of Nature Farm Granola, it is using the differentiation strategy to develop sugar-free granola bars which is not being produced by any other competitor and that consumers are demanding for.

The production of this sugar-free granola bar helps to make Nature Farm Granola stand out from other granola bar making businesses.

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