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Business, 06.05.2020 20:57 vickygloom

A snack food company experimented with the frequency of its advertising by working with a local cable provider. On the north end of the city, the frequency was high, while it was only moderate on the south end of town. The company then obtained the checkout scanner data from grocery stores in each part of town for comparison. This is a form of Multiple Choice sales test. jury test. portfolio test. experience test. theater test.

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A snack food company experimented with the frequency of its advertising by working with a local cabl...
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