Kerry would like to buy a new electric bicycle. He has reviewed them in Bicycling Magazine and looked at them in stores. He goes to his local bicycle store and asks about two bikes that he is interested in. The owner shows him those two and then shows him a bike that is getting good reviews, has been promoted extensively by the manufacturer, and has been widely distributed. This model was not reported on in Bicycling Magazine so Kerry was unaware of it, but after reviewing the literature about it and test-riding it, he realizes it is better than the two older models he read about in Bicycling Magazine and took for test drives. What stage of the product life-cycle is this bicycle most likely in?