Designs reported the following amounts on its balance sheets at December 31, 20182018, 20172017, and 20162016: LOADING...(Click the icon to view the data.) Sales and profits are high. Nevertheless, HarperHarper is experiencing a cash shortage. Perform a vertical analysis of the company's assets at the end of years 20182018, 20172017, and 20162016. Use the analysis to explain the reason for the cash shortage. Perform a vertical analysis of HarperHarper Software's assets at the end of years 20182018, 20172017, and 20162016. (Round your answers to the nearest one-tenth of a percent, X. X%.) Harper Designs, Inc. Vertical Analysis Years Ended December 31, 2018, 2017, and 2016 2018 2017 2016 Amount Percent Amount Percent Amount Percent Cash $19,950 % $12,700 % $11,575 % Receivables, net 57,000 % 40,640 % 41,670 % Inventory 262,200 % 193,040 % 143,530 % Prepaid expenses 11,400 % 20,320 % 13,890 % Property, plant and equipment, net 219,450 % 241,300 % 252,335 % Total assets $570,000 % $508,000 % $463,000 %

Which of the following is the most important role of marketing in the process selection decision? identifying points of differentiation for mass customization. stimulating demand in developing markets. estimating and managing future demand. providing translation of the voice of the customer.

Areal estate agent is considering changing her cell phone plan. there are three plans to choose from, all of which involve a monthly service charge of $20. plan a has a cost of $.42 a minute for daytime calls and $.17 a minute for evening calls. plan b has a charge of $.52 a minute for daytime calls and $.15 a minute for evening calls. plan c has a flat rate of $80 with 275 minutes of calls allowed per month and a charge of $.38 per minute beyond that, day or evening.a. determine the total charge under each plan for this case: 150 minutes of day calls and 70 minutes of evening calls in a month. (do not round intermediate calculations. round your answer to 2 decimal places. omit the "$" sign in your response.)c. if the agent will use the service for daytime calls, over what range of call minutes will each plan be optimal? (round each answer to the nearest whole number.include the indifference point itself in each answer.)d. suppose that the agent expects both daytime and evening calls. at what point (i.e., percentage of total call minutes used for daytime calls) would she be indifferent between plans a and b?

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.