2. Key learning take-aways for you (personally) on a company’s strategic marketing decision-making from the overall SABRE experience. This is the most critical part of the report. What are the principles of strategic marketing that were learned or reinforced in this simulation that can be applied to the real world? Each team will likely have met some unique opportunities and been presented with some unique challenges over the course of the simulation, and I hope you will draw on your lessons/learnings from those unique experiences and vantage points for your team and yourself. Another way of understanding this question is: How might you become a better senior leader for a company now that you have taken the Sabre simulation? (Recommended length: 1 page)