Managers at Trendy Fashions, a large retail chain, experiences conflict and organizational politics. The company's customer service ratings suffer, and managers points to other departments as the cause of the problem. The conflicts and politics further contribute to the customer service problems. The CEO of this chain hears about the appreciative inquiry process and thinks this might be a good technique to use to improve this situation. He needs more information on this process.

The CEO needs to know that the first step in his appreciative inquiry change effort will begin with:

A. determining whether a problem exists that needs to be fixed. B. determining the cause of the problem. C. identifying the positive elements of an organization or work unit that is performing well. D. involving employees in the process of unfreezing.