Large corporations have traditionally been the major global competitors, but more andmore small businesses are entering the global marketplace by the very fact of having an Internet presence. In each case, the products must be sold using marketing concepts that are adapted for the environment or market in which they are sold. To build a stronger understanding of global marketing, you will identify a foreign made product sold in the U. S. marketand discuss how it might be improved from amarketing standpoint for the U. S. market.

Directions:

Shop for a product made by a foreign firm. Possible venues to find your foreign made product would be ethnic grocery stores or chains, such as Cost Plus or Pier One that import inexpensive products from other countries. When selecting a product, try to find one that has obviously been poorly marketed in terms of packaging, brand name, or general lack of appeal to U. S. consumers