Hennig Plastics Equipment Corporation has developed a new injection mold—model XP-30—that has been designed to outperform a competitor’s best-selling injection mold. Model XP-30 has a useful life of 80,000 hours of service and its operating cost is $1.20 per hour. In contrast, the competitor’s product has a useful life of 40,000 hours of service and has operating costs that average $1.40 per hour. The competitor’s injection mold sells for $165,000. Hennig has not yet established a selling price for model XP-30.

From a value-based pricing standpoint what is XP-30’s economic value to the customer over its 70,000 hour useful life?

Juanita and sam attend a beach party and notice that the local beach appears to have a great deal more trash washed up on shore than it did when they were young. the water doesn't appear nearly as clear, and there seems to be less evidence of small water creatures living in the shallows. an afternoon at the local library convinces them that one major cause is the new factory nearby. after some discussion, they decide their next step should be identifying the cause of the changes identifying the problem picketing the guilty factory lobbying their elected representatives to complain about the problem talking to a local environmental group about solutions