Business, 05.05.2020 04:17 anonymousanon

Gwen sighs impatiently. "I'm hoping you'll be able to convince him that this isn't the earth-shattering problem he seems to think it is. It's more a matter of technicality." "Perhaps I'm not understanding the problem," you interject. "The problem is the ad campaign that the geniuses in marketing came up with," Luke answers. "Both the ads and the packaging claim that the tableware 'decomposes into natural elements soon after disposal,' and that's not true. It now looks like it may take as long as five years." Gwen sighs again. "Look, the ad campaign cost a fortune and it worked brilliantly -- sales of this product line have gone through the roof. Now he wants to drop the campaign and change all the packaging based on his definition of the word 'soon.' The material does break down -- just not as fast as we thought. We're nitpicking here."

Luke responds hotly, "I don't consider false advertising to be nitpicking."

As the marketing consultant, what should you do?

Answers: 3

Show answers

Another question on Business

Business, 21.06.2019 22:20

Amachine purchased three years ago for $720,000 has a current book value using straight-line depreciation of $400,000: its operating expenses are $60,000 per year. a replacement machine would cost $480,000, have a useful life of nine years, and would require $26,000 per year in operating expenses. it has an expected salvage value of $130,000 after nine years. the current disposal value of the old machine is $170,000: if it is kept 9 more years, its residual value would be $20,000. calculate the total costs in keeping the old machine and purchase a new machine. should the old machine be replaced?

Answers: 2

Answer

Business, 22.06.2019 10:50

Suppose that a firm is considering moving from a batch process to an assembly-line process to better meet evolving market needs. what concerns might the following functions have about this proposed process change: marketing, finance, human resources, accounting, and information systems?

Answers: 2

Answer

Business, 22.06.2019 22:00

Which of the following statements about nonverbal communication is most accurate? a. the meanings of some gestures can vary among cultures b. the way an e-mail, letter, memo, or report looks can have either a positive or a negative effect on a receiver c. the manner in which we structure and use time can reveal our personalities and attitudes d. all statements are accurate

Answers: 1

Answer

Business, 23.06.2019 01:30

Brian has just finished college. he wants to set up a small business to make and sell fireworks. he registers his company and acquires a license from the government. he finds that most of his competitors are selling fireworks at an extremely low price. he would like to make more money, so he decides to innovate and develop better fireworks. he sells his fireworks at a higher price, and they are a huge hit with the customers. after a few years, he earns enough profit to set up a bigger fireworks factory that complies with the government’s health and safety regulations. he even starts exporting fireworks overseas. which type of economy does this scenario describe?

Answers: 3

Answer

You know the right answer?

Gwen sighs impatiently. "I'm hoping you'll be able to convince him that this isn't the earth-shatter...

Questions