Larry is in charge of collecting customer service and satisfaction data for his company. Heâs not sure which key groups in the company would be the most appropriate audience to communicate the recent customer satisfaction results, including call center employees, senior management, and company-wide.

As Larry begins to develop his communication plan, which of the following questions would most help him strategize a plan for targeting a specific audience?

A. What are the potential advantages and disadvantages of communicating customer satisfaction results to one group versus another group?
B. What format would each group prefer to see in a report on customer satisfaction?
C. How can you communicate the information in a way that will be acceptable to all groups?
D. What are the consequences of not communicating the information at all?