Build interest in your sales message by developing your central selling points with rational, emotional, or dual appeals. Rational appeals are appropriate when a product is, for example, important to BLANK . Emotional appeals are appropriate when a product is, for example, BLANK . Whether using rational or emotional appeals, remember to translate cold facts into BLANK .THIS IS THE OPTIONS DO THEM PLEASE :)option 1-health-appearance-egooption 2-short-lived-expensive-essentialop tion 3-scare tactics related to current events-warm feelings and reader benefits -logical arguments