Electron Arts (E/A)is promoting a new video game with a very large demographic target (men, 18-49) They are already planning to run a television and print ad campaign for this Christmas, 2020, that they hope will produce a high share of market within 45 days! All of the following are concerns for Weiden and Kennedy (W/K), the E/A ad agency, but which is most pertinent for Wendy Alvarez, the media buyer for W/K, to ensure the desired result (four choices only)?
A. frequency.
B. reach.
C. continuity.
D. price of ads.
Answers: 2
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Electron Arts (E/A)is promoting a new video game with a very large demographic target (men, 18-49) T...
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