Even the best marketing communication can be wasted if the sender does not first

A) generate consumer action.
B) offer testimonials from past consumers.
C) determine the level of desire needed to sustain action.
D) gain the attention of the consumer.
E) stimulate interest among stealth marketing consumers.

Amajor advantage of case studies is

By which distribution system is more than 90 percent of u.s. coal shipped? a. pipelinesb. trucksc. waterwaysd. railroadse. none of the above

For 2016, gourmet kitchen products reported $22 million of sales and $19 million of operating costs (including depreciation). the company has $15 million of total invested capital. its after-tax cost of capital is 10%, and its federal-plus-state income tax rate was 36%. what was the firm’s economic value added (eva), that is, how much value did management add to stockholders’ wealth during 2016?