Maglie Company manufactures two video game consoles: handheld and home. The handheld consoles are smaller and less expensive than the home consoles. The company only recently began producing the home model. Since the introduction of the new product, profits have been steadily declining. Management believes that the accounting system is not accurately allocating costs to products, particularly because sales of the new product have been increasing. Management has asked you to investigate the cost allocation problem. You find that manufacturing overhead is currently assigned to products based on their direct labor costs. For your investigation, you have data from last year. Manufacturing overhead was $1,440,000 based on production of 28,000 handheld consoles and 10,000 home consoles.

Direct labor and direct materials costs were as follows:

Handheld Home Total Direct labor $ 1,160,400 $ 439,600 $ 1,600,000
Materials 750,000 684,000 1,434,000

Management has determined that overhead costs are caused by three cost drivers. These drivers and their costs for last year are as follows:

Activity Level Cost Driver Costs Assigned Handheld Home Total Number of production runs $ 660,000 40 10 50
Quality tests performed 594,000 12 18 30 Shipping orders processed 186,000 100 50 150 Total overhead $ 1,440,000

Required

a. How much overhead will be assigned to each product if these three cost drivers are used to allocate overhead? What is the total cost per unit produced for each product?

b. How much overhead will be assigned to each product if direct labor cost is used to allocate overhead? What is the total cost per unit produced for each product?

c. How might the results from using activity-based costing in requirement (a) help management understand Maglie's declining profits?