1. Word or words that identify a product and its manufacturer or producer.
2. A philosophy that focuses on filling customers' needs and wants, satisfying customers with good service, and earning profits.
3. A portion of a market having special characteristics and identifying products for that market.
4. Data observed or collected for a specific purpose.
5. Marketing activities undertaken to stimulate customers to buy a product.
6. Existing data that was published in journals, books, or online.
7. Gathering and analyzing information about what people want or purchase.
8. Identifying the groups or market segments an organization chooses to serve.