Sales Messages in Print and Online Sales messages use persuasion to promote products and services. To develop and deliver effective sales messages of any type, use the 3-x-3 writing process to analyze the product and your purpose, adapt your message to your audience, gain attention, build interest, elicit desire, reduce resistance, and motivate action. You need to write a sales message for your company's new line of gardening shears. Before composing your message, which questions should you ask yourself? Check all that apply

a. How easy to use are the gardening shears?
b. What qualities of the gardening shears would be acceptable to exaggerate?
c. What are all the purposes for which the gardening shears can be used?
d. How does the design of the gardening shears compare to that of similar products on the market?