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Business, 23.04.2020 18:24 tpenn2476

Skimming pricing refers to

A) setting the highest initial price that customers who really desire the product are willing to pay.
B) setting a low initial price on a new product to appeal immediately to the mass market.
C) setting the lowest initial price possible when introducing a new or innovative product in order to "skim" sales from competitors.
D) the practice of replacing promotional allowances with higher manufacturer list prices.

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Skimming pricing refers to

A) setting the highest initial price that customers who real...
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