Because strategic alliances rarely work as well as managers expect they will, why do companies continue to go through with them? Many owners, managers, and business analysts believe they are essential to survive in an industry. These alliances have an excellent record of success if managers have enough confidence in the outcome. Recent advances in management science have greatly improved the success rate of strategic alliances. Government entities such as the Federal Trade Commission or the European Union sometimes force companies into strategic alliances.
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Because strategic alliances rarely work as well as managers expect they will, why do companies conti...
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