The Ferrante Company sells custom music mixes to retail stores for the purpose of creating a specific mood and increasing sales. Ferrante's major innovation is the ability to correlate sales activity, customer movement, and customer behavior to the songs playing in the background. Jeff Baliyut, a sales representative with Ferrante, is meeting with the merchandising director of a major retail chain that sells kitchen accessories and specialty foods. Why is the ability to track purchases by song mix so important for Ferrante's clients?
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The Ferrante Company sells custom music mixes to retail stores for the purpose of creating a specifi...
Mathematics, 17.10.2019 16:10
Mathematics, 17.10.2019 16:10
Mathematics, 17.10.2019 16:10