According to the text, the most sensible method for budgeting for promotion expenses is to: A. allocate some fixed percentage of net sales. B. allocate all available funds. C. allocate money for direct-response promotion first and then use money that's left for integrated marketing communications. D. match expenditures with competitors. E. use the "task method."

In terms of the "great wheel of science", statistics are central to the research process (a) only between the hypothesis phase and the observation phase (b) only between the observation phase and the empirical generalization phase (c) only between the theory phase and the hypothesis phase (d) only between the empirical generalization phase and the theory phase

Because of the violent nature of the sport, professional american football players are at risk of suffering concussions (or brain injuries) during the violent collisions that occur between players during the game. violent collisions involving hits to the head are particularly risky. suppose the commissioner of the national football league (nfl) institutes a rule requiring players to wear a new, lighter helmet that is designed to reduce head trauma during collisions between players on the field. while the new helmets the probability of a concussion resulting from each individual collision, at the same time the new helmets could also give football players an incentive to play more , which could potentially the amount of violent collisions and thus the number of concussions suffered by nfl players, all else equal.

Logan is an employee who processes health insurance forms. initially he was criticized by his supervisor for sloppy work, but thereafter he improved considerably. now he consistently processes his forms without errors and even does more than his fair share of work. however, logan's supervisor has not responded to the extra effort he has put in, giving him no praise or monetary benefits. this leads logan to believe that his supervisor is biased against him. according to the expectancy theory, in this situation, there is a problem in the relationship. a) rewards-personal goals b) performance-awarenessc) performance-rewardd) performance-objectivese) performance-achievement