Ralph Goldsmith works for Zenith Inc., a leading cosmetic company based in Illinois. At Zenith, Ralph's primary responsibility revolves around digging deeply into customer data to gain valuable insights about customer needs, motives, and attitudes. This data is, in turn, used by Zenith to personalize its customers' shopping experiences. Ralph's position at Zenith requires him to focus primarily on .

a. customer sales
b. human resource management
c. risk assessment
d. marketing mix analysis
e. customer relationship management

e. Customer Relationship Management

Explanation:

Customer Relationship Management -

It refers to the method which helps to get the required information from the potential and current customers, about the products of the company , is referred to as the customer relationship management .

They require the use of some previous data like the feedback forms, various communication channels like email , chats , website and social media.

It helps to get the correct and unbiased opinion of the customers, which helps in the betterment of the goods and services of the company , and the liking and disliking of the customers is considered while designing the product, which will help to increase the sale of the company.

Hence, from the given question,

The correct answer is Customer Relationship Management .

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