David, the Sales Manager of Quality Homes Inc., noticed that his sales were significantly lower last quarter, which was particularly odd since sales have had an upward trend for the past few years. David conducted an analysis of the sales reps in his region and discovered that many of them were not meeting their minimum quotas. What aspect of the marketing control process has David utilized?
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David, the Sales Manager of Quality Homes Inc., noticed that his sales were significantly lower last...
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