When radio is used as an advertising medium, which of the following statements is usually true. a. Local customers embrace radio advertising. b. Radio advertising is usually very expensive. c. Segmentation strategies cannot be applied. d. The target audience is attentive to radio advertising. e. A low audience selectivity is provided by radio advertising.

a. Local customers embrace radio advertising.

Explanation:

Advertising is any paid form of non personal presentation and promotion of goods and services which is aimed at promoting immediate sales.

There are several forms of advertisements which are radio, television, news papers and magazines, direct mails, fairs and exhibition, window display, outdoor advertising etc.

Radio advertising is one of the important forms of advertising because it covers wider range and all listeners. Local customers also embrace radio advertisement because they might not have immediate access to other forms like newspaper and magazines.

However, one of the disadvantages of radio advertising is high advertising cost. The messages are also very short and one could barely hear those messages atimes.

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