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Business, 21.04.2020 20:23 MariaIZweird9631

In class, we considered the issue of the "intensity of distribution." A concern we have is "how many" outlets should we have. The "correct" answer offered in class was: a."whatever it takes." b."just enough to meet the desires of the target market," anything else is waste. c. that you can never really have too much distribution for your products (or services). d. to have distribution "through every reasonable outlet in a market." e. to distribute through an exclusive dealership.

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