Karen has identified four potential market segments for her Rent-A-Chef home meal catering service. She will now evaluate the attractiveness of each segment by considering whether those segments are all of the following except:A. responsive. B. reachable. C. profitable. D. realistic. E. substantial.

D. realistic

Explanation:

There are basically 5 main aspects or criteria to consider when evaluating the attractiveness of any segment of your market that you chose to include in your marketing plan for effective marketing campaign. Your market segment must be:

1. Identifiable: you should be able to identify the prospects that fall within each market segment, and each segment should be distinct from others.

2. Responsive: Any market segment you have chosen and identified should be able to respond positively to what you have to offer.

3. Reachable: You should be able to reach any market segment with your products or services, and should be communicate your proposition to them effectively.

4. Substantial: Your market segment should be large enough in size and has prospect of growth.

5. Profitable: Your market segment should be profitable, else, it is of no use if including a market segment in your marketing plan that does not promise profit in sales.

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