Magnira Corp. is an apparel company. After a slow start, it saw a steep rise in the number of customers and a remarkable increase in its profits. However, with the launch of competing apparel manufacturers in the market, the profits of Magnira have started declining. To sustain its growth in the market, the managers of Magnira should
shift to aggressive brand advertising and open new branches of its stores
-in the growth stage: profits rise rapidly, reach their peak, and begin declining as competition intensifies
-start communicating the differences between brands